Mainichiko was created in 1912 as a combination of the inherited tradition of Koju (1573-1593) and the wonderful creativity of Yujiro Kito, who was a genius in the creation of incenses. Yujiro Kito created Mainichiko to “nourish the hearts of those who live hard day after day. For people to use it every day ». Mainichiko means that: incense for each day. Since 1912, more than a hundred years ago, this incense remains the most popular and best selling in Japan. We hope you continue using it for a long time.